From a delegate perspective, transcriptions are a superior product to the audio and videotapes that some organizers provide. Even the official documentation binders are of limited use, post event, without a transcription.
Traditionally, post event documentation sales have been weak for most conference companies. For a truly useful, truly saleable, post-event product – choose a transcript.
Compare the different media options below:
| Video | Audio | Documentation | Transcription | |
| Is it a complete record of the event? | Y | Y | N | Y |
| Is it easily searchable? | N | N | Y | Y |
| Can information be found quickly? | N | N | Y | Y |
| Can it easily carry sponsor advertising? | N | N | Y | Y |
| Can the information be "cut and pasted" into emails, reports and other documents? | N | N | If On CD or Online | Y |
| Is it cost effective to produce? | N | N | N | Y |
| Can costly broadcast or image rights be avoided? | N | N | Y | Y |
| Does it avoid post-event shipping and handling costs? | N | N | N | Y |
| Does it include valuable Q&A sessions? | Y | Y | N | Y |
| Can it be interactive? | N | N | If On CD or Online | Y |
more questions ...
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... Imagine easily generating thousands of extra dollars per event, by providing a cost effective, long lasting, easily deliverable product that has a high value to your
delegates ...