There are many excellent reasons why a conference organizer should consider offering a transcript of their events – we’ve summarized the main ones below.
1) A New Revenue Stream
Transcription offers conference organizers a new revenue stream. A verbatim transcript is a repackaging of your existing product (conference) for sale to your existing market (delegate). Accurate transcripts have a high value to your delegate. Surveys of professional delegates indicate that they are prepared to spend up to $295 for an accurate and timely transcription of a content rich conference. Over the course of a year, this revenue stream can prove highly significant for an organizer.
2) Increased Delegate Revenue
By offering a transcript, an organizer turns a regular conference into an industry event. A transcript is an attention-grabbing key differentiator and weapon in your sales and marketing arsenal as you compete against other organizers offering inferior conference products. Offering a transcript sets you apart and is designed to increase overall attendance at your event.
3) Increased Sponsorship Revenue
Transcripts are highly desirable and high value sponsorship properties. Transcripts are of genuine use to your delegate “back at the office” This means that your commercial sponsors will be keen to be associated with the official record of your event
A sponsor can include their advertisements, interactive features and web links in the transcript making it a dramatic, exciting and attention grabbing product for your sales force to promote.
Compared to a cocktail reception or other high value offering, the financial and time cost to the organizer of delivering a high quality transcript sponsorship is extremely low. On average a transcription adds $15,000 of value to a sponsorship package to a commercial conference.
4) A Transcript Turns A Conference Into A Superior Event
Transcriptions help differentiate and position your event at the forefront of the industry. When choosing between competing events, your delegates will opt for the one with the authority and confidence of a full event transcript.
5) No Loss Of Delegates – No Substituting “Transcription” For “Attendance”
A common fear among organizers is that potential delegates will opt to receive the transcript instead of attending the event. It is your choice if you wish to restrict the offering of the transcript to attending delegates so you can be confident that your primary revenue stream remains intact.
6) A More Productive Experience For Your Delegates Keeps Them Loyal And Keeps Them Coming Back!
A delegate who knows that he or she will be receiving a full event transcript has a more productive conference experience. Instead of taking copious and hurried notes, they can now spend time synthesizing and assessing the information, asking questions, following up and networking.
Similarly a delegate who misses a portion of an important conference session because of a call from the office or a meeting with a sponsor, knows that they will still get the maximum benefit from their delegate fee – ensuring that even the most highly time-pressured individuals can confidently choose to attend your event.
7) No Risk, No Disruption
Our business model places very little burden on you, the conference organizer, leaving you free to concentrate on what you do best – producing high quality conferences.
Each aspect of the transcription process can be overseen by us. The conference organizer processes the payments directly from the delegates to ensure full financial transparency.
All the organizer needs to do is insert some promotional text on the brochure and website, and allow us to quickly train a few key staff.
8) Create A Versatile Asset
Aside of the huge financial benefits of providing transcriptions there are also a host of supporting benefits. For example you could…
…encourage media coverage by offering limited access to transcript portions …use portions of transcripts in future e-newsletters …bundle transcriptions for complementary events ….and much more
In an era of increasing competition offering transcriptions opens up a whole new aspect to your business, enabling you to easily fully-maximize your revenues.
Unlike other transcription services, ETS understands the conference production process from top to bottom, making us your perfect partner
Compare transcription with other products
Transcription (n): A written, word-for- word record of what was said
From a delegate perspective, transcriptions are a superior product to the audio and videotapes that some organizers provide. Even the official documentation binders are of limited use, post event, without a transcription.
For a full comparison, visit this page.
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... Imagine easily generating thousands of extra dollars per event, by providing a cost effective, long lasting, easily deliverable product that has a high value to your
delegates ...
